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B2B mobile research reveals the rise of the ‘Appy Office’

Recent research has revealed that employee habits are driving UK companies to embrace apps in the workplace. Here we take a look at the results of the research, and what it might mean for UK businesses.

This article provides an insight into some of the key findings from the research, including:

  • 74% of marketing decision makers surveyed see a greatly increased presence for B2B apps coming soon
  • However, only 30% feel personally under pressure to adopt them.
  • 65% feel that employees’ standards for technology have risen with customer standards
  • Less than a quarter of companies have a fully implemented mobile strategy
  • Over half of the individuals surveyed said their company issues smartphones, and over a quarter said they issue tablets.
  • In companies that build apps, 65% are driven by staff demand

The article also includes both an infographic and a slidedeck produced by ORM London to highlight the key research findings.

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