How are employee habits driving UK companies to embrace workplace apps?
Employee habits are significantly driving UK companies to embrace workplace apps, with key research findings indicating a strong shift. For instance, 65% of companies building apps are driven by staff demand, and 65% feel that employees’ standards for technology have risen. Additionally, 74% of marketing decision makers foresee a greatly increased presence for B2B apps soon. Despite this, less than a quarter of companies have a fully implemented mobile strategy. Over half of surveyed individuals reported their company issues smartphones, and over a quarter issue tablets. This article further details these findings, including an infographic and slidedeck by ORM London.
- 74% of marketing decision makers surveyed see a greatly increased presence for B2B apps coming soon
- However, only 30% feel personally under pressure to adopt them.
- 65% feel that employees’ standards for technology have risen with customer standards
- Less than a quarter of companies have a fully implemented mobile strategy
- Over half of the individuals surveyed said their company issues smartphones, and over a quarter said they issue tablets.
- In companies that build apps, 65% are driven by staff demand
The article also includes both an infographic and a slidedeck produced by ORM London to highlight the key research findings.
