Love it or loathe it, we cannot ignore the power of social media in contemporary society. Social channels are altering the way news and content is consumed and distributed. In fact according to a recent survey by the Pew project, one third of people under the age of 30 use social as the preferred method to get and share their news. The most digitally-aware of brands and marketers are taking advantage of social media to share their content. But how?
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As of 2013,