According to research from Hootsuite, Snapchat has over 100 million daily users worldwide and over 50% of users log in every single day. This makes it a tempting platform for brands to try, with so many potential customers using the image messaging service. But is it right for your brand? Here are some crucial points to consider…
Is Snapchat for Business prohibitively expensive?
Yes, Snapchat for Business can be prohibitively expensive, especially for traditional ads. Forbes.com reports a minimum monthly spend of $40,000 (around £33,000) for traditional ads operating on a cost-per-impression basis. This makes it less friendly to small businesses or those with limited marketing funds. However, cheaper options exist for those with less ambitious campaigns or who don’t need such a large reach.
What’s your target demographic?
If your ideal customer is aged between 13 and 25, it’s likely that a large number of them will be using Snapchat. In fact, research from Omnicore has found that 30% of millennials in the US use Snapchat regularly, while 71% of all the platform’s users are under 34 years old. This makes it a platform that could be well worth investing time and money in if your target demographic is young.
What content types are best for Snapchat digital marketing?
Snapchat digital marketing is best suited for content types that create an urgent call to action, such as competitions and giveaways. Because images or videos disappear quickly, recipients feel compelled to act immediately to avoid missing out. This makes Snapchat the perfect platform for driving engagement. Additionally, the platform can be used to encourage other behaviour, such as clicking through links to your site or downloading your app.
Is Snapchat digital marketing very resource-intensive?
Yes, Snapchat digital marketing is very resource-intensive. To achieve success and see any return on investment (ROI), you must dedicate significant time, money, and resources to it. Casual, infrequent, or half-hearted use will not yield real results. Most success comes from dedicated campaigns focused on one key message or call to action, unlike other platforms where multiple topics might be used.
Have you tried Snapchat for your brand, and was it worth your time? Did you see any tangible results, or consider the platform just a passing fad? Please feel free to share your thoughts.
