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digital marketing, digital strategy, social media marketing

Run out of creativity? Here’s how to put the spark back into your social media campaigns

If you regularly run social media marketing campaigns for your brand, it’s only natural to run out of steam once in a while. There’s only so long you can keep up your enthusiasm and creativity when you’re posting day in, day out.

Luckily, there are plenty of ways you can recharge your marketing batteries and start campaigns with a fresh burst of creative energy. This is important, as you can’t expect your customers to be excited about your brand if you’re unable to maintain your own enthusiasm. Give some of these tips a try:

  • Bring in a new voice. If you manage social media accounts on your own, a great way to rejuvenate your efforts according to Sarah Dawley on the Hootsuite blog is to bring in someone else – even if only temporarily. Working with someone else can bring in new ideas, new enthusiasm and revive your own passion for what you’re doing. Spread the work and enjoy collaborating. This can also keep things fresh and interesting for your customers.
  • Take some time to review strategy. In the busy day-to-day life of social media and digital marketing, it’s hard to find the time to step back and review what you’re doing and how you’re doing it. Reviewing strategy can give a real boost to your campaigns and your marketing approach overall, and your customers will soon notice the difference.
  • Find new sources of content. Just like stepping away from everyday work to review strategy, it can be very useful to set time aside to find new sources and inspiration for content. Doing the same old thing every day is no fun for you, and it’s uninspiring for your audience. Do an exercise with your team to discover what you all find exciting and unique about your brand, and list all of news and developments that you are excited by. Look at what your competitors are talking about and posting, and use industry networking events and websites to tap into the most relevant topics affecting your business and customers. You can even consider shaking things up with new forms of content, such as producing your own videos.
  • Ease off the hard sales posts. While it is crucial to focus on calls to action and pushing hard to win new customers, this isn’t the only way to engage customers and develop your brand. It can be very uninspiring to post this kind of content all the time, as it will feel repetitive. There is very much a place on social media for fun, interesting and ‘outside the box’ content, with plenty of tips and examples for marketing ‘with’ rather than ‘at’ your customers available in articles such as this one on Marketing Land. Your customers will appreciate it and you should see engagement levels rocket. Even more importantly though, this can improve your experience as a brand manager on social media – as you’ll actually enjoy and get more out of posting this kind of content.

Have you experienced social media burnout and if so, how did you revive your enthusiasm? Please feel free to share your tips.

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