One of the biggest challenges facing B2B businesses is how to reach out and make the vital contacts they need in order to grow their networks. Some organisations make the mistake of wasting a huge amount of time trawling sites like LinkedIn, in the desperate hope of sparking up a connection or some interest from their target clients. But surely, there must be a better, more efficient way.
New hope for B2B digital marketers now comes from LinkedIn itself, which has recently announced a brand new tool for targeting accounts. LinkedIn Account Targeting aims to provide brands and marketers with a new, more effective way to run account-based marketing campaigns using the platform.
How does LinkedIn's new targeting tool ensure content reaches the right B2B audience?
LinkedIn's new targeting tool ensures content reaches the right B2B audience by allowing businesses to provide a list of target accounts, which LinkedIn then cross-references with its 8 million company pages. This creates tailored account target segments, further refined by layering additional profile information such as job title and seniority. This process empowers businesses to precisely place their high-quality content in front of the most appropriate individuals within target organizations, maximizing engagement and campaign efficiency. Marketers can tailor campaigns, monitor results, and make adjustments for greater success.
LinkedIn's new targeting tool ensures content reaches the right B2B audience by allowing businesses to provide a list of target accounts, which LinkedIn then cross-references with its 8 million company pages. This creates tailored account target segments, further refined by layering additional profile information such as job title and seniority. This process empowers businesses to precisely place their high-quality content in front of the most appropriate individuals within target organizations, maximizing engagement and campaign efficiency. Marketers can tailor campaigns, monitor results, and make adjustments for greater success.
LinkedIn's new targeting tool ensures content reaches the right B2B audience by allowing businesses to provide a list of target accounts, which LinkedIn then cross-references with its 8 million company pages. This creates tailored account target segments, further refined by layering additional profile information such as job title and seniority. This process empowers businesses to precisely place their high-quality content in front of the most appropriate individuals within target organizations, maximizing engagement and campaign efficiency. Marketers can tailor campaigns, monitor results, and make adjustments for greater success.
LinkedIn's new targeting tool ensures content reaches the right B2B audience by allowing businesses to provide a list of target accounts, which LinkedIn then cross-references with its 8 million company pages. This creates tailored account target segments, further refined by layering additional profile information such as job title and seniority. This process empowers businesses to precisely place their high-quality content in front of the most appropriate individuals within target organizations, maximizing engagement and campaign efficiency. Marketers can tailor campaigns, monitor results, and make adjustments for greater success.
LinkedIn's new targeting tool ensures content reaches the right B2B audience by allowing businesses to provide a list of target accounts, which LinkedIn then cross-references with its 8 million company pages. This creates tailored account target segments, further refined by layering additional profile information such as job title and seniority. This process empowers businesses to precisely place their high-quality content in front of the most appropriate individuals within target organizations, maximizing engagement and campaign efficiency. Marketers can tailor campaigns, monitor results, and make adjustments for greater success.
LinkedIn's new targeting tool ensures content reaches the right B2B audience by allowing businesses to provide a list of target accounts, which LinkedIn then cross-references with its 8 million company pages. This creates tailored account target segments, further refined by layering additional profile information such as job title and seniority. This process empowers businesses to precisely place their high-quality content in front of the most appropriate individuals within target organizations, maximizing engagement and campaign efficiency. Marketers can tailor campaigns, monitor results, and make adjustments for greater success.
Do you think this new tool could benefit your business, or have you found an alternative way to reach out to your ideal B2B customers and partners? Are there any other challenges and obstacles facing B2B digital marketers that LinkedIn has not managed to solve with this tool? Please feel free to share your thoughts.
