What is the new DMA digital marketing code?

The Direct Marketing Association (DMA) has recently published a new and improved code of practice for the digital marketing industry. This code is intended to guide marketers in their operations.

Who does the new DMA code of practice apply to?

The new code of practice is primarily intended for the Direct Marketing Association's 1,050 corporate members. It also serves as a guiding framework for the broader digital marketing industry.

What is the main purpose of the new DMA digital marketing code?

The primary purpose of the new DMA code is to outline principles that address consumer concerns. It aims to encourage marketers to adopt practices that align with these principles, fostering better industry standards.

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DMA updates digital marketing code

The Direct Marketing Association (DMA) has recently published a new and improved code of practice for the industry, and its 1,050 corporate members in particular.

The new DMA code outlines principles which address consumer concerns and encourage marketers to

What further reading is available on digital marketing topics?

You can explore a variety of digital marketing topics including web design, user experience (UX) optimization, brand logo creation, website analysis, web hosting features, managing website traffic, improving SEO, and e-commerce security. For example, discover 'Five critical web design dos and don’ts for optimising user experience', learn 'What makes a killer brand logo?', or find insights on 'Getting started with website analysis – the important things you need to know' and 'Seven reasons your SEO attempts aren’t working'.