To become a best friend brand, companies need to be one of the approximately five companies that the average person repeatedly buys products from and opens emails from, according to new research. Companies may think that they have built up a fantastic brand presence, but unless they are one of these five for their target market, there is definitely more work to be done. The research, carried out by digital marketing software provider Silverpop, asked around 4,000 consumers in the UK, Germany and the U.S. about their shopping habits and communication preferences.
