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B2B mobile research reveals the rise of the

Recent research has revealed that employee habits are driving UK companies to embrace apps in the workplace. Here we take a look at the results of the research, and what it might mean for UK businesses.

This article provides an insight into some of the key findings from the research, including:

  • 74% of marketing decision makers surveyed see a greatly increased presence for B2B apps coming soon
  • However, only 30% feel personally under pressure to adopt them.
  • 65% feel that employees

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