digital marketing, digital strategy, social media marketing

7 social media marketing tools to save you time and create better content

Ever feel like you’re teetering on the edge of a social media rabbit hole? There’s always more that could be done, and it’s easy to lose a huge amount of time to social media without realising it. You can even end up stuck in a cycle of churning out content without stopping to think about its effectiveness.

The following are 7 of the best social media marketing tools that can help you work smarter on social media, make more impact and save you huge amounts of time…

  1. Bannersnack

Some brands either spend a lot of money having their graphic designer create banners and graphics for social media, or they do a poor job of it themselves in Photoshop. The solution is to use a tool that creates graphics for you, quickly and easily. Bannersnack offers up to 10 banners free of charge before you need to upgrade to a Premium membership, but there are also other options out there.

  1. Hootsuite or Buffer

If you aren’t yet using a social media scheduling tool like Hootsuite or Buffer, you absolutely need to get this sorted. These crucial tools help you to save time, plan ahead and be consistent, as well as making posting manageable and giving you valuable analytics data on how your posts are performing.

  1. Buzzsumo or Social Animal

Stuck for things to talk about on your social accounts? If the unthinkable does happen and you do get writer’s block, tools like Buzzsumo and Social Animal can help. They are content researching tools, designed to give you topic ideas and inspiration. Crucially, they can tell you which content performs best for your closest competitors.

  1. Mention

Mention, and similar tools like Awario, are designed to help you keep tabs on how people are talking about your brand online. They monitor and collect mentions of your brand on all social platforms and online, using crawlers that scan millions of pages every day. You can also set up alerts for mentions of your competitors or keywords related to your industry.

  1. Tagboard

Thinking of jumping on a popular hashtag but want to make sure you fully understand it? Social listening tools like Tagboard can help, as offer an insight into how a topic is being discussed in the social sphere. You can see how your audience tends to engage and how you can best approach a trending hashtag or topic.

  1. Followerwonk

Not sure who to follow on Twitter or how to best grow your audience? A tool like Followerwonk will help you to analyse your existing audience and suggest relevant people and influencers who can grow your follower numbers. It’s all based on optimisation and choosing the right accounts to follow, not just gobbling up extra followers to make up the numbers.

  1. Everypost

As recommended by OptinMonster, this is a content curation tool that helps you to optimise your content for the platform and for its audience. This is more advanced than the limited customising options available on many social media scheduling tools, and it can help to personalise and enhance every post with its target audience in mind.

For more tips and tools to help reinvigorate your social media campaigns, contact the experts at Ambos Digital.

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